About the Presentation

Local author and President of The Innovation Company, Richard Trombetta leads a fun, energizing, and interactive session focused on the key principles in his book Mustard Doesn't Go On Corn! - how respect, openness, and a simple process for innovation can lead to great ideas.

By sharing experiences, examples, and stories, participants will learn that innovation is actually quite easy and that every organization can implement a simple process to tap into the creative potential of all employees. The author shows how the key to innovation is getting people to focus on how to make things happen rather than why things can't happen.

What participants will learn:

• How to create an innovative work environment
• The keys to innovation
• Why innovation can often be so difficult for organizations
• The fact that EVERYONE is creative and how to tap into all employees ideas
• A tangible process to take an idea from a thought to action

Tools participants will walk away with:

• Techniques for generation of new ideas
• An approach to build on ideas
• Quick energizers to spark innovation
• Fun ways to take what was learned in the discussion back to the workplace

This session is designed to help almost anyone but ideally is for people who can go back to the workplace and effect change within a team, department, group, or even an entire company.

About the Author/Speaker

Rich is a 15-year veteran of corporate America, working in various sales, marketing, operations, and training functions for such organizations as GE Capital, Fidelity Investments and Thomson Financial. In addition, he has worked as a sports producer for an ABC affiliate, was an NBC Page (he was on Late Night with David Letterman eating ice cream), writes screenplays for movies and TV as a hobby, and has studied various aspects of Improvisational Performing.

As President of The Innovation Company, he works with organizations that want to ensure every employee is constantly sharing and implementing new ideas. He does this by creating what he calls a POP! Culture™ - Applying the Positive Outlook Principle to Achieve Innovation. Companies that have worked with Rich include AIG, Pfizer, Genworth Financial, The Dana Farber Cancer Institute, Alliance Imaging, and Constant Contact.

Rich is the author of two books, Mustard Doesn’t Go On Corn! – how respect, openness, and a simple process for innovation can lead to great ideas and the children’s book Siamese Sam and the Things He Will Eat! 100% percent of the proceeds from Siamese Sam go to literacy programs for children.

He has appeared on numerous radio stations such as WBZ in Boston, Massachusetts, WPRO in Providence, Rhode Island and WFLA, in Tampa, Florida discussing his approach to innovation. He also has been interviewed by Investors’ Business Daily as an expert on innovation and has been featured in media outlets such as Forbes.com, CBS Marketwatch, Yahoo Finance, DallasMorningNews.com, KRON.com in San Francisco, and The Innovative Forum.

Rich has worked with numerous companies on innovation including Pfizer, Genworth Financial, AIG, CARQUEST Auto Parts, and The Dana Farber Cancer Institute.

Rich holds a degree in Electrical Engineering from the University of Massachusetts at Amherst and has completed graduate work at Northeastern University, Brandeis University, and MBA classes at UMass at Amherst. He lives in Acton, Massachusetts with his wife and two daughters who continuously reinforce to him the joy of focusing on what is possible.